Creating high quality content for your website means providing valuable information to keep your audience engaged. The the definition of “quality” changes depending on niche, industry, type, or target audience, but there are many common elements that are reliable, consistent indicators of quality.
Tips for writing good quality content
- Using the appropriate length of content - When creating content, focus on your goals and on the intent of your audience: If you want the content to rank highly in the search engines and to attract links, go for longer, 1000+ word content. If you want your content to be easily accessible to mobile users, cut out anything unnecessary and format your content so mobile users can get the information they need fast
- Content with images, videos, infographics and other media - While it is possible to have high-quality content without using images or other forms of media, visual content outperforms text-only content in terms of attracting inbound links, social media shares, time spent on page, and engagement
- Proper grammar and spelling - Google places a huge emphasis on the trustworthiness of pages and sites. A page with poor spelling, grammar or typos is much less likely to be seen as trustworthy. You need to ensure your content is factually correct, organised in a logical way and your grammar and spelling is correct
- Good page and text formatting - High quality content is aesthetically attractive, easy to read, and suitable for scanning and skimming. Google’s algorithm is sophisticated enough to detect page and content layout, so your website may be penalised in the rankings for poor content formatting. And even if Google doesn’t penalise you for it, your human readers will for badly laid out content, by not visiting your website again
- Content that is simple and easy to read - Good quality content is simple, easy to read and understand. Use the Flesch-Kincaid readability tests to determine if your content is readable
- Encouraging shares on social media - There is some evidence that content that is shared on social media is ranked higher by Google and other search engines, as being of high value content. The more you can encourage people to share your content, the better
- Good internal and external links - The most important indicator of the quality of a page is the number and quality of links coming to that page. If well-known, reputable sites are linking to it, that’s a good indication to Google that the content is trustworthy and credible. If there are no links to the page, or if the links are from small, unknown, or spammy sites, this may indicate that the content is low quality or untrustworthy
- Does the content provide value - Value can be derived in a number of different ways, but the most common include: Does this content solve a problem, answer a question, provide entertainment, provide, unique insight and is it unique?
- Are comments enabled - If your website has commenting enabled, if there a high number of thoughtful comments, this may be deemed as higher quality than those that don’t. Sites that have commenting enabled, but allow spammy, link-filled comments to go unchecked are likely to be seen as negligent or unconcerned with the quality of the site, thus lowering the overall credibility of the site