Colour selection and other visual elements on your website will influence whether your visitors will stay on your website or quickly leave. The color scheme you use on your website can engage and keep visitors on your website and get them to purchase your products or services or not. Colour is also important to make your website accessible.

Accessibility is for everyone. Not just for people with disabilities. Ensuring your website is accessible, means that it is a good experience for everyone who uses it. Your website is inclusive and easy to use, for everyone. It will keep your visitors coming back for more.

Creating high quality content for your website means providing valuable information to keep your audience engaged. The the definition of “quality” changes depending on niche, industry, type, or target audience, but there are many common elements that are reliable, consistent indicators of quality.

Creating a great website is not enough to get customers. You need to market your website so that people will know about what you're offering and come visit your website. You need web traffic, so that visitors come to your website.

Responsive web design is a method of web design that is focused on providing an optimal user experience on a website. Over 20% of Google searches are performed on a mobile device and local searches on a mobile device are increasing so it is really important for your business search strategy to have a mobile friendly website.